About the Strategy

This thesis focuses on how to forecast technological implementation in luxury fashion retail stores through scenario planning. This thesis emphasizes the importance of considering customer behavior, and addressing their expectations in store adaptations.

The aim of the thesis is to guide brands based off of their ratio of heritage and trend-adoption on how to integrate technology at the best rate for success in the future.​ A 5-15 year progression has been curated into a matrix to decide on what fits your brand the best.

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